Companies spend millions of dollars trying to figure out what you like. Why not just ask?
Big Data is everywhere, and it's watching everything you do. Retail stores track your purchases whenever you use a credit or loyalty card. Search engines like Google or Bing keep a history of every search you've ever done, and social media sites like Facebook and LinkedIn track every post, like, share, and comment. While they may use different techniques to track your activity, they all have one goal in mind, which is to try to guess what kinds of products and services you like so they can target ads to you.
The trouble with Big Data is that even the best system is still just a GUESS.
It doesn't matter how sophisticated their algorithms are, they can never truly know your all... [More]
Continue...The Big Data Crystal Ball...