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BOLD Expiration Dates

LARGE-459

Why are some expiration dates so hard to read?


In an age of high speed digital printing I see no reason why companies still print hard to read dot matrix expiration dates on their packages. Not only do they use hard to read print, but they often print the date on the bottom or someplace hard to find.

By giving expiration dates a more prominent place with larger fonts, they not only not only make it easy for consumers to avoid eating stale food, they are also reminding them to buy a fresh package. It's a win win for everyone.

While I'm on the subject. Companies also need to clearly differentiate between "Sell By", "Best Before", and "Expires". Generally speaking, most nonperishable products are sealed to keep them fresh, so they don't actually need an expiration date, but... [More]

Continue...BOLD Expiration Dates...

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