When Alexa launched, I was excited that somebody created a traffic ranking system for the web. As it turns out, the whole system of increasing your Alexa Traffic Rank is so completely biased, it makes you wonder why it still exists.
When I say biased, I'm not just saying it's a little biased. It's a completely biased, and the funny thing is that everyone knows it, and that's why so many people LOVE Alexa. The bias is so obvious that there are now people making money helping sites exploit the bias to improve their Alexa Traffic Rank. In fact, Amazon is cashing in on it too.
What is the Alexa Traffic Rank? How is it biased?
Before Alexa first launched, there was no system to measure the popularity of a web site, so Alexa decided to borrow the concepts behind TV rati... [More]
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