Idea Of The Day. A new Idea Each Day. Some Don't Suck.



We post an all new idea every day. If you find an idea you like... do something about it. Make it happen.

Our Latest Posts About: Toll Tags

The HIDDEN Cost of Loyalty Tags

Toll tags like E-ZPass are great, but there's a hidden agenda.


Toll tags are being used like poker chips in a casino, they keep you from thinking of them as money, which is why politicians love them so much. It makes it easier for you to forget how much you pay each time you go through a toll.

People in casinos bet more when they use poker chips than they would if they had to take cash out of their pockets for each bet. That's the magic of tokenizing money. We don't think of it the same as we would with cash. Credit cards have the same effect on people, which is why stores love them.
How does this relate to toll tags like E-ZPass?

Ever since the introduction of toll collection systems, customers are less and less aware of increasing prices of tolls. Making matters worse,... [More]

Continue...The HIDDEN Cost of Loyalty Tags...

Toll Tags and Rental Cars

Why don't rental cars have toll tags?


One of the most frustrating things about renting a car is that you can't use a toll tag like E-ZPass to speed your way through toll booths. Why is that?

Doesn't it makes sense for car rental companies to at least give renters the option to include a toll tag in the rental car, and include the cost of each toll on the bill?

Rental Cars Should Have Toll Tags Too

Why is it that car rentals don't have toll tags?


The worst thing about renting a car is that it forces you to wait in lines at toll booths, because the rental cars don't have a toll like like E-ZPass. That's a real pain in the neck.

Most toll tag accounts have real-time access to toll activity records, so it would be very easy for a rental company to track your toll activity and simply add it to the bill.

LARGE-168

Toll tags are being used like poker chips in a casino, so you never think of the actual cost each time you use them.


Here's a simple social experiment.

Studies have shown that people in casinos bet more when they use poker chips than they would if they had to take cash out of their pockets for each bet. That's the magic of tokenizing money. We don't think of it the same as we would with cash. Credit cards have the same effect on people, which is why stores love them.

How does this relate to toll tags like E-ZPass?


Ever since cities started implementing quick toll collection systems, customers have become less aware of the actual prices they are paying. This has made it easier for them to raise tolls, with minimal resistance from customers. Because many drivers o... [More]

Continue...Toll Tags Should Show the Amount PAID, Just Like Cash Customers....

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* Note: The ideas on "Idea of the Day" were posted without any formal research into existing inventions.

In some cases, patents may already exist for these ideas, in other cases, there may not be any existing patents and you are free to develop and explore the viability of developing and patenting the ideas.

The authors make no claim that any of the ideas are safe, practical, or suitable for any particular purpose. You are responsible for the results of trying, developing, patenting or using any of the ideas on this site.

For some people, our ideas are just an interesting read, but our goal is to encourage you to take action. If you see an idea that you like, do something with it... Take action.


- Joe
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