Have you noticed all the new alternatives to .Com domains?
Until recently, most major websites ended with .Com, Net, .Org, or a handful of country specific extensions such as .Co.Uk. Today, there are literally hundreds of alternatives, because of a new system created by the ICANN, the organization that regulates domain names.
The ICANN basically opened up the marketplace for companies to create their own Top Level Domains (TLDs), which are alternative domain extensions.
The idea behind the new TLDs is that website owners can pick an extension that directly relates to their business, to make it easier for search engines and consumers to know what kind of site it is. For example, a real estate agent can get their name with a .Realtor extension, dentists can get a .dentist n
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