Do you remember when MTV played music?
Back in the early 80s, MTV had a clear identity. They played music videos day and night, with real people introducing the songs, just like a radio station. MTV was revolutionary, and it gave the music industry a visual element that changed the way people listened to music.
The original MTV VJ's
As MTV became more popular, every artist made videos for their music, hoping to be featured on the channel. Prior to MTV, many people didn't even know what most musicians looked like. One benefit was that many unknown artists reached a larger audience if they had a cool looking video.
Like any business, it's important that people know who you are, and it's important that you know who your customers are. With MTV,
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