When was the last time you used the Yellow Pages? Chances are, it's been years because most of us use the web as our primary way to find just about everything. The trouble is, although search engines like Google do a great job when you're looking for something specific, it does a terrible job when you're looking for something generic, like a local plumber or appliance store.
That's because search engines weren't designed for people searching for local businesses by category. So although Google does a good job of finding a specific business when you search for it by name, you can't browse local listings as you would with a traditional Yellow Pages directory.
One reason is that search engines like Google are optimized to find popular web pages, but some businesses don't have a good
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