Not everyone is willing to pay for radio, especially casual listeners.
When Apple Radio launched, it was just like Pandora and iHeartRadio. It was a free music service that let people create their own custom "Stations" featuring their favorite kinds of music. Since the service was free, there were commercials, just like traditional radio.
For most casual users, the inclusion of a commercial every now and then was completely normal. After all, radio stations have been running commercials for almost 100 years.
However when Apple acquired Beats Music, they decided to change Apple Radio to a subscription model without commercials. This means that casual listeners like me who are unwilling to pay have no other choice but to use a competing service.
The key point is that... [More]
Continue...Why Apple Radio Should Have a Free Option (With Commercials)...