We no longer live in a Common Media World.
Hundreds of years ago, news and information was spread through a very small number of media sources. Because of this, entire communities shared fundamentally the same news, at the same time. The news you read each day was identical to the news your friends, family and neighbors read.
Until recently, whenever people talked about things they saw in the media, chances are they all saw the same media. Centuries ago, it was the local newspaper, and in the last century, it was a combination of print, TV and radio, but it was still limited to a small number, so the media was still essentially common. Each morning, the majority of people still heard, read, or saw the same news, at virtually the same time.
This is no longer the case. ... [More]
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