What is MTV? Do They Even Have an Identity Anymore?
By
Staten Island, NY Posted: 7/18/2015 1:00:00 AM
Do you remember when MTV played music?
Back in the early 80s, MTV had a clear identity. They played music videos day and night, with real people introducing the songs, just like a radio station. MTV was revolutionary, and it gave the music industry a visual element that changed the way people listened to music.
The original MTV VJ's
As MTV became more popular, every artist made videos for their music, hoping to be featured on the channel. Prior to MTV, many people didn't even know what most musicians looked like. One benefit was that many unknown artists reached a larger audience if they had a cool looking video.
Like any business, it's important that people know who you are, and it's important that you know who your customers are. With MTV, it was easy. Everyone knew who they were and what kind of programming to expect. Music Television.
As time went on, somehow, they lost their identity. At first, they added a few shows like Beavis and Butthead, cartoon characters who made funny comments music videos. Eventually, that led to shows that didn't feature music... and now they don't play music at all. So what are they now?
Oddly, they still run a video music awards show.
Winning a Video Music Award used to be a big deal because artists were grateful to them for the exposure the channel gave them, and it cemented their position as a leader in the music industry. Now it's more of a joke award from a TV network that thinks music industry isn't as profitable as mindless reality TV shows.
When winning an MTV music award meant something.
Joe Crescenzi, Founder
Related Media:
(Reply N/A) (Edit Topic N/A)
(Like Topic N/A) [0 ] 7576 Views
Related Posts
Branding(3)Cable TV(9)Media(22)MTV(1)Networks(6)TV(31)
Top 25 Posts
* Note: The ideas on "Idea of the Day" were posted without any formal research into existing inventions.
In some cases, patents may already exist for these ideas, in other cases, there may not be any existing patents and you are free to develop and explore the viability of developing and patenting the ideas.
The authors make no claim that any of the ideas are safe, practical, or suitable for any particular purpose. You are responsible for the results of trying, developing, patenting or using any of the ideas on this site.
For some people, our ideas are just an interesting read, but our goal is to encourage you to take action. If you see an idea that you like, do something with it... Take action.
- Joe
Idea of the Day!
on...