Toll tags like E-ZPass are great, but there's a hidden agenda.
Toll tags are being used like poker chips in a casino, they keep you from thinking of them as money, which is why politicians love them so much. It makes it easier for you to forget how much you pay each time you go through a toll.
People in casinos bet more when they use poker chips than they would if they had to take cash out of their pockets for each bet. That's the magic of tokenizing money. We don't think of it the same as we would with cash. Credit cards have the same effect on people, which is why stores love them.
How does this relate to toll tags like E-ZPass?
Ever since the introduction of toll collection systems, customers are less and less aware of increasing prices of tolls. Making matters worse,... [More]
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