Idea of the Day - A new idea each day. Some Don't Suck!

Our Latest Posts About: E-ZPass

The HIDDEN Cost of Loyalty Tags

Tuesday, February 14, 2017 1:00 AM By Joe Crescenzi

Toll tags like E-ZPass are great, but there's a hidden agenda.

Toll tags are being used like poker chips in a casino, they keep you from thinking of them as money, which is why politicians love them so much. It makes it easier for you to forget how much you pay each time you go through a toll.

People in casinos bet more when they use poker chips than they would if they had to take cash out of their pockets for each bet. That's the magic of tokenizing money. We don't think of it the same as we would with cash. Credit cards have the same effect on people, which is why stores love them.
How does this relate to toll tags like E-ZPass?

Ever since the introduction of toll collection systems, customers are less and less aware of increasing prices of tolls. Making matters worse,... [More]

Continue...The HIDDEN Cost of Loyalty Tags...

Rental Cars Should Have Toll Tags Too

Tuesday, June 28, 2016 1:00 AM By Joe Crescenzi

Why is it that car rentals don't have toll tags?

The worst thing about renting a car is that it forces you to wait in lines at toll booths, because the rental cars don't have a toll like like E-ZPass. That's a real pain in the neck.

Most toll tag accounts have real-time access to toll activity records, so it would be very easy for a rental company to track your toll activity and simply add it to the bill.

Universal Toll Tags. Every Car Should Have One.

Thursday, July 9, 2015 1:00 AM By Joe Crescenzi

Why are toll tags optional? Everyone should have one, and they should work everywhere.

When toll tags were introduced, I got one the first day they came out. From that day forward, I can't even imagine why they aren't mandatory on all cars.

The idea is simple, anyone with a tag doesn't have to stop the car and dig into their pockets to pay a toll. Who wouldn't want that? As it turns out, a lot of people, and that bugs me, because those people cause a lot of traffic jams.

Whenever I find myself in traffic near a toll plaza, it turns out to be caused by people who don't have a toll tag. The people without tags line up for nearly a mile blocking the toll tag lanes, which are nearly empty. The only way we can get rid of these bottlenecks is for toll tag to be mandatory wh... [More]

Continue...Universal Toll Tags. Every Car Should Have One....

Toll Tags Should Show the Amount PAID, Just Like Cash Customers.

Wednesday, December 3, 2014 1:00 AM By Joe Crescenzi

Toll tags are being used like poker chips in a casino, so you never think of the actual cost each time you use them.

Here's a simple social experiment.

Studies have shown that people in casinos bet more when they use poker chips than they would if they had to take cash out of their pockets for each bet. That's the magic of tokenizing money. We don't think of it the same as we would with cash. Credit cards have the same effect on people, which is why stores love them.

How does this relate to toll tags like E-ZPass?

Ever since cities started implementing quick toll collection systems, customers have become less aware of the actual prices they are paying. This has made it easier for them to raise tolls, with minimal resistance from customers. Because many drivers o... [More]

Continue...Toll Tags Should Show the Amount PAID, Just Like Cash Customers....

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* Note: The ideas on "Idea of the Day" were posted without any formal research into existing inventions.

In some cases, patents may already exist for these ideas, in other cases, there may not be any existing patents and you are free to develop and explore the viability of developing and patenting the ideas.

The authors make no claim that any of the ideas are safe, practical, or suitable for any particular purpose. You are responsible for the results of trying, developing, patenting or using any of the ideas on this site.

For some people, our ideas are just an interesting read, but our goal is to encourage you to take action. If you see an idea that you like, do something with it... Take action.

- Joe

Idea Of The Day. A new Idea Each Day. Some Don't Suck.

Our Latest Posts About: E-ZPass

Toll tags like E-ZPass are great, but there's a hidden agenda.

Why is it that car rentals don't have toll tags?

Why are toll tags optional? Everyone should have one, and they should work everywhere.

Toll tags are being used like poker chips in a casino, so you never think of the actual cost each time you use them.

How does this relate to toll tags like E-ZPass?

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