BOLD Expiration Dates
By
Staten Island, NY Posted: 9/18/2015 1:00:00 AM
Why are some expiration dates so hard to read?
In an age of high speed digital printing I see no reason why companies still print hard to read dot matrix expiration dates on their packages. Not only do they use hard to read print, but they often print the date on the bottom or someplace hard to find.
By giving expiration dates a more prominent place with larger fonts, they not only not only make it easy for consumers to avoid eating stale food, they are also reminding them to buy a fresh package. It's a win win for everyone.
While I'm on the subject. Companies also need to clearly differentiate between "Sell By", "Best Before", and "Expires". Generally speaking, most nonperishable products are sealed to keep them fresh, so they don't actually need an expiration date, but Sell By or Best Before dates are a helpful indicator of how fresh a product is. Many times these dates are completely arbitrary, forcing stores to throw away perfectly good products long before they are lose their freshness.
The bottom line is that companies need to put more realistic dates on packages, and whatever dates they use should be prominently displayed, with bold fonts so there is no doubt when they reach their expiration dates.
Joe Crescenzi, Founder
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