Nobody's #1 On Google
Ever since Google changed their Page Rank algorithm in 2009, web sites can no longer claim to be #1 for any given search term.
One of the most misunderstood things about search engines is the way they rank websites in search results. A website's position in search results can make or break their business, so it's always been important to get the best rank you can.
Because of this, many companies spend a lot of time and money trying to improve their rank. The problem is, no matter how they try, there is no longer a SINGLE #1 site for any particular keyword. That's because Google's now uses at least 60 different factors to determine a site's rank, and most of those factors are based on the personal information they've gathered on the person who's searching.
For example, if you search for carpet, they won't just show you the most popular carpet site. What you'll see is what Google thinks you would be interested based on things like your age, marital status, etc.
Joe Crescenzi, Founder
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