What Good Are Expiration Dates If You Can't Read Them?
By
Staten Island, NY Posted: 6/30/2017 1:00:00 AM
Why is it so hard to read product expiration dates?
I don't know about you, but I find it hard to read product expiration dates. Not only are they too small, but there doesn't seem to be any effort to make them easy to find or easy to read.
When I see a blurry, small, or hard to find expiration date, it makes me think the company is intentionally trying to hide them, which doesn't make any sense at all. If anything, you'd think they'd make them as big and bold as possible, because when customers know a product they already have has expired, they're likely to throw it out and buy a new one.
Conversely, when a customer doesn't notice the expiration, they'll keep the old (expired) product longer, and as the product loses freshness and flavor, they're less likely to buy a new one.
Joe Crescenzi, Founder
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