Artificial Food Colors are STUPID!
By
Staten Island, NY Posted: 7/1/2017 1:00:00 AM
Why the heck do so many companies still use food coloring?
In spite of the trend in healthy food options, you still artificial colors in the ingredient list of many products. Most of them are unnatural and they don't enhance the flavor of the food... so what's the point?
For example, sports drinks like Gatorade are targeted towards athletes, who tend to be health conscious consumers, yet they come in the most un-natural colors like bright green and blue. Why not remove the colors? Even if the colors are safe... do they really need them?
Thankfully a few companies like General Mills are reversing the trend by removing artificial colors from all their cereal brands, including colorful brands like Trix, which is just as colorful as ever, but all the colors are from fruits.
Joe Crescenzi, Founder
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