Tire Tread Shoes. Better Traction. Longer Lasting.
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Staten Island, NY Posted: 7/20/2015 1:00:00 AM
In 1970, Nike co-founder Bill Bowerman revolutionized the shoe industry when he designed the soles of shoes using a waffle iron.
Bowerman's main insight was looking outside the shoe industry for inspiration, and he found it in the least likely place, his kitchen.
Every day, scores of designers and engineers tinker with countless types of rubber, creating new patterns that will eventually become Nike's next generation of shoe soles.
The key to a great running shoe is optimizing the way that the shoe flexes, absorbs impact, and grips the ground. Not surprisingly, you'll find designers and engineers with the same goals someplace else... tire companies.
If a car tire can drive over 75,000 miles at speeds of up to 75 miles per hour, just think how many miles a sneaker sole could get if it was made the same way?
Obviously, there are other materials that can wear out, but the point here is that the soles of a runner's shoes wear out pretty quickly and it would be great if there were shoe soles using some of the same technology.
So, don't be surprised to one day see the Michelin Man or the Goodyear Blimp on the bottom of your Nikes.
Joe Crescenzi, Founder
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