Fundraising and Philanthropy Cable TV Channels
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Staten Island, NY Posted: 5/14/2016 1:00:00 AM
Why isn't there at least one network for philanthropy?
Cable TV has hundreds of network in dozen's of categories, such as sports, movies, politics, and children's programming, yet with all that variety, I've never seen a channel devoted to philanthropy.
Anyone who's ever seen the Jerry Lewis Labor Day Telethon knows exactly how powerful TV can be for raising money or awareness for a charity. The MDA Telethon brought attention and much needed funding to an otherwise obscure disease by combining entertainment, information and emotion.
Because of this, I think there should be at least one cable TV channel devoted exclusively to philanthropy. The channel itself would likely need to be a non-profit organization, with an independent board responsible for programming. Larger non-profit organizations could potentially bid for prime time scheduling, but there should be opportunities for smaller charities to schedule time on the network to run their own awareness or fundraising campaigns.
Like most cable networks, the channel would be national, but ideally, there should also be channels hosted by local providers too.
Joe Crescenzi, Founder
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