What's Wrong With Pay For Pay - Payola?
By
Staten Island, NY Posted: 5/14/2017 1:00:00 AM
There was a lot of controversy in the 50s and 60s over the idea of Pay-For-Play... but what's wrong with it?
You and your band just recorded a masterpiece. It was a real labor of love and you can't wait for the world to hear it. Unfortunately, the only people outside the band who've heard it are your wife and your dog. Too bad. Better luck next time.
But wait! Here's an idea, why not pay some people to play it on the radio? I'm sure that once people hear it, they'll run to the local record store to buy it. Well, that's exactly what happened in the 50s and 60s, and it was a huge scandal resulting in the firing of the father of Rock and Roll, Alan Freed, and it nearly took down Dick Clark, who escaped with just a warning simply because he was more likable than Freed.
At the heart of the scandal was the fact that record companies and promoters were paying to be heard on the radio. The FCC stepped in and made "Pay for Play" a crime, but I simply don't understand why.
Fast forward another 50 years and the concept of Pay For Play is the mainstream way to reach an audience online. Millions of people pay Google, Facebook, Twitter, Pinterest, and YouTube to reach an audience, but for some reason paying for a band to be heard still carries a stigma.
I think its time we change that stigma and give new artists a platform where they can pay to reach an audience, by letting them pay to be reached in free channels on music Apps like Pandora, iHeartRadio, or Apple Music. This will give artists a way to be heard, and allow people who are looking for new music a free way to listen to new music.
Joe Crescenzi, Founder
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