Non-Carbonated Cola
By
Staten Island, NY Posted: 12/16/2014 1:00:00 AM
There are a lot of people who like the taste of cola, but don't like carbonated drinks.
30 years ago, it was pretty frustrating walking into a deli looking for a drink to go with my sandwich and finding the refrigerator stuffed with nothing but Coke, Pepsi and a handful of other sodas. If you were lucky, you'd find perhaps one brand of iced tea.
The Cola Wars were pretty intense in the 80s. While Coke and Pepsi fought for the number one position in the COLA Market, a handful of little companies like Snapple did something neither of them expected, they won the SOFT DRINK Market.
While they obsessed over being the biggest selling soda, they didn't notice that the soft drink market was looking for something different... and as it turns out, non-carbonated. Iced Teas, fruit drinks and other non-carbonated beverages now dominate the soft drink market. Clearly, there's a bigger demand for non-carbonated drinks than either soda company anticipated.
Rather than miss out on the demand for non-carbonated drinks, they started partnerships with non-carbonated drink companies. Among other deals, Coke struck a deal to distribute Nestea for 10 years, Pepsi partnered with Lipton for Brisk.
With such a demand for non-carbonated drinks, why don't they consider the fact that some of these non-carbonated drink buyers actually like the taste of cola?
Is this too radical a concept for them to consider? I like the taste of cola, but I haven't bought a bottle of Coke or Pepsi in decades.
Joe Crescenzi, Founder
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