How ALL Fast Food Should Run. Fresh Food, Made To Order, Not A Counter Full Of Cash Registers.
By
Staten Island, NY Posted: 8/6/2015 1:00:00 AM
Do you remember the first time you ordered a sandwich at Subway?
I can remember it like it was yesterday. There was only one Subway restaurant in town, and it was pretty far from my house, but somebody said I should try it.
I asked for a BMT, then they asked me what kind of bread I wanted. That surprised me. Next, they pointed to all the trays of goodies and asked me what I wanted on it.
I was a bit timid at first.I wasn't used to the idea of fast food being prepared right at the counter, but within a couple of minutes, they built a sandwich that was not only fresh, but uniquely mine. It had lettuce, tomato, pickles, black olives, sweet peppers, and gobs of mayo.
I didn't realize it at the time, but this simple idea was about to make Subway the fastest growing fast food restaurant in history, with good reason. What makes Subway successful isn't just the food itself, but how it's prepared. As each customer orders their food, almost all the ingredients are right there at the counter. You aren't just placing an order, you're building it exactly your way.
Chipotle has adopted the same model. Step by step, you build your order exactly the way you want. That's how ALL fast food companies should operate.
You should be able to walk into Burger King, Wendy's or McDonald's, then select each ingredient and build your burger. Want onions, pickles, mayo, and a tomato? Sure. Rather have bar-b-que sauce? Sure. What about some peppers... sure.
Doesn't that sound better than a counter full of cash registers, with almost zero options other than "hold the pickles, and hold the lettuce"?
Joe Crescenzi, Founder
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