Turkey and Veggie Burgers in Fast Food Restaurants
By
Staten Island, NY Posted: 8/18/2015 1:00:00 AM
If you're going into the burger business, shouldn't you make more than one kind of burger?
Turkey burgers and veggie burgers are popular right now, so you can order one in just about any restaurant... except for fast food burger places. Isn't that odd? They're burger places, aren't they? So why only one kind of burger patty?
I"m not suggesting that they remove beef from the menu. I'm simply suggesting that by adding turkey and veggie burgers to the menu, they are guaranteed to get customers who don't eat beef. To me, that's an untapped market.
I give kudos to Burger King, for being the first to offer a Veggie Burger, but they should consider turkey too. Ruby Tuesdays and Red Robin may not be fast food... but they offer every possible type of burger you can imagine, including Turkey and Veggie burgers. Fast food places should take notice. Many of their customers are simply looking for other burger options.
A good burger place sells beef hamburgers with a variety of toppings. A great burger place also gives you a choice of beef, turkey, chicken, bison, and veggie patties.
Joe Crescenzi, Founder
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