Computer Hardware Subscriptions
By
Staten Island, NY Posted: 10/15/2015 1:00:00 AM
For people who always want the latest computer hardware.
One of the most talked about features of Apple's newest iPhone 6s phones has nothing to do with the phone itself, it's Apple's new "iPhone Upgrade Program", which allows you to pay a fixed monthly rate, then trade in your old phone every 12 months.
The iPhone Upgrade Program is perfect for people who want to get their hands on the latest models as soon as possible. It's a win-win for everyone. The customer gets the next generation phone in one year, instead of two. Apple gets the old phone a year sooner, while it still has a strong resale value, especially in international markets.
Apple should consider creating an Upgrade Program for other hardware, especially Macs.
Several computer companies have had mixed results with computer subscriptions in the past, but most of them failed because the hardware itself wasn't particularly good, so they would be stuck with an inventory of worthless hardware.
Many of Apple's biggest fans would jump at the chance to get their hands on the latest Mac hardware. Just like the iPhone Upgrade Program, allowing customers to trade-in their old hardware as soon as possible will give Apple plenty of fresh refurbished inventory that still has a strong resale value.
Joe Crescenzi, Founder
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