Apple TV Should Be 4K
By
Staten Island, NY Posted: 5/9/2016 1:00:00 AM
Apple dropped the ball when they decided NOT to include 4K support in Apple TV.
Why is Apple making such a big fuss over the fact that the iPhone can shoot 4K video, when they don't actually have a platform for people to actually see their creations in 4K?
For what it's worth, every video you shoot in 4K will only show in 1080p on your iPhone itself... and 1080p on your TV, unless you use another brand of streaming box, such as Sony or Roku. While it wouldn't surprise me if the Apple TV was an older generation, but the generation that is being sold right now just came out at the end of 2015, and it's not likely to be replaced with a newer model for quite a while.
This gives the competition in the increasingly crowded TV streaming device market quite a head start. The issue goes far beyond simply having a device to play home videos recorded with your iPhone. The 4K TV market is booming right now, and because there are virtually no cable channels that support 4K, people are looking for streaming devices that will finally take advantage of the higher resolution.
If people can't get 4K streaming boxes from Apple... they're not only going to buy them from the competition, but they will purchases movies and TV shows from them too.
This is the most critical part, once customers purchase third party 4K streaming boxes, they will be less likely to buy an Apple TV down the road, because their media library will be in a non-supported format, such as Amazon, Google, Vudu, etc.
Joe Crescenzi, Founder
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