The Web is Full of Identical Content
By
Staten Island, NY Posted: 10/30/2016 1:00:00 AM
Why don't more sites focus on original content?
The amount of information published online each day is staggering. The trouble is, most of it is redundant duplicate content.
We live in a copycat world. If you do a search for a sentence from any given web site, odds are you can find the exact same sentence published word for word, on tens of thousands of other pages. Why is that? Doesn't anyone like to write original content anymore?
Even sites that don't copy content word for word, still tend to base most of their content on paraphrasing other sites. Of course, there are exceptions, but the fact is, if you really do the research, you'll find that for every site like mine that writes 100% original content, there seems to be at least a thousand others that are just re-hashing the content from other sites and newsfeeds.
Making matters worse, if you do a Google search, sometimes you'll see the exact same content on multiple URLs for the same website, because Google tracks content by URL, so sites that link to their content using multiple URLs end up getting indexed multiple times. I have a coupon website that sometimes links to a page using a customer # in the URL, but other times the URL may have search terms like city, state, zip, or the merchant's category. This means that Google could see dozens of URL combinations for the same page, and they indexed and crawled each one independently.
Google needs to eliminate all the duplicate content from their indexes, and only show the EARLIEST version they found.
There's no reason for Google to show search result pages where 50% or more of the results are identical. If they did a better job of eliminating duplicates, it would discourage sites from duplicating content in the first place.
As for the issue of duplicate content on the same site with different URLs, there's a simple answer for that, ask web sites to include a unique identifier somewhere in the page header.
By including a Guaranteed Unique IDentifier (GUID), a site developer could make it easier for search engines to know when a page is already in the index.
Joe Crescenzi, Founder
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