Why do Some People Use Hashtags... and Some People Don't
By
Staten Island, NY Posted: 11/8/2016 1:00:00 AM
Some people use hashtags... and some people don't. Why is that?
One of the strange things about social media is the widespread use of hashtags. If you take a random sampling of Facebook, Twitter, LinkedIn, and Pinterest posts, you'll notice that almost half of them have two or more hashtags, and the rest don't have ANY at all.
If you look for a pattern, you'll discover that the posts WITHOUT hashtags tend to be from the most popular accounts, which may give you the impression that you don't need to use them either. Unfortunately, if you want people to actually see your posts, that's not a good idea.
The reason popular accounts don't use hashtags is that they already have a big following, so they don't need to use hashtags to attract people to their posts. By contrast, people who don't have a lot of followers absolutely NEED to use hashtags ALL THE TIME, so that they will at least attract the attention of people who are searching or clicking on hashtags.
For example, if you have only 2 followers and you post something about Darth Vader from Star Wars, chances are nobody but your 2 followers will see your pos. Technically, there's a good chance neither of them will see it either, but that's another story. However, if you add hashtags such as #StarWars, #movies, and #DarthVader, your post will be visible to anyone who searches or clicks on one of those hashtags.
When I Tweet about my latest YouTube video, I always include hashtags that are related to the subject, and within 10 seconds, my post starts to get reactions from people, most of whom are not followers.
The lesson here is, if you want to reach a lot of people, but you don't have a lot of followers, be sure to include hashtags.
Joe Crescenzi, Founder
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