Re-Thinking YouTube's New Monetization Rules.
By
Staten Island, NY Posted: 11/14/2016 1:00:00 AM
There's a lot of buzz in the YouTube community over a series of new changes to their monetization rules.
One of the great things about YouTube is that it allows people to earn money from advertising that runs with the videos they create. In some cases, it's a simple banner ad that appears on the bottom of the video as it plays. In other cases, it's a full-fledged video commercial that runs before the video starts.
What that translates to is a decent income for video creators who've built a large subscriber base. While the income can vary substantially between videos, the rule of thumb is you can expect about $1 or $2 per every thousand videos viewed. For a young channel like Idea Of The Day, that works out to about $15 per month, but for a channel with millions of views, it can earn quite a bit of money.
Until recently, the rules for monetization were pretty broad, and most videos were eligible for monetization, but YouTube recently changed the rules to exclude videos they don't consider "Advertiser Friendly". For a site like mine, this isn't a big deal. I never use foul language in my videos, but for some, it's a real problem because it not only means they have to watch what they say in future videos, but it also turns off ads on their older videos.
While I can understand why they would have a hard time finding ANY sponsor willing to run ads on videos featuring hateful or violent content, I think they went a bit too far because a lot of video creators with "Colorful" language are now faced with a major drop in revenue.
It's not just an issue of adult language. I've had videos excluded from monetization simply because they included opinions about things like gun control, prescription medication, etc.
I think the solution is to YouTube to let the sponsors decide what kinds of content they are willing to sponsor or exclude. So if a sponsor is promoting an R-Rated movie, they certainly wouldn't have a problem running ads on a video that contains foul language. Conversely, a sponsor of diapers or toys would definitely want to exclude videos with adult language. The bottom line is that the choice should be up to the sponsor.
Joe Crescenzi, Founder
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