Bye Bye Email Lists?
Why is it so hard to unsubscribe from some email lists?
One of my Internet Pet Peeves is the frustration of clicking a link to unsubscribe from an email list, and seeing a web page that tells me it can take several weeks to be removed from the list. Several weeks? Are they kidding?
Email is instant. Signing up for an Email list... is instant, so why on earth would unsubscribing from an email list take three to four weeks? The entire list is in a computer database, so there's absolutely no reason why an unsubscribe should take less than a fraction of a second.
When I click an unsubscribe link and see a message like that, it makes my blood boil. Instead of simply deleting the original message, I make sure I hit the "Report Spam" button, because I know it hurts the sender's credibility to have their mail marked as spam.
The only justification for taking even more than a fraction of a second to remove an email address from the list would be if the emails were being sent by a third party that doesn't have access to the original database of addresses. In this scenario, I'd say the maximum amount of time they should take is hours, instead of seconds, to account for a daily merge of the third-party's delete requests with the original list. Anything longer than that is simply an excuse to keep sending you emails in the hope you'll change your mind.
Joe Crescenzi, Founder
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